Mobile social network Flirtomatic has bolstered its European head count as it looks to drive its services into new territories.

The UK-based company has appointed Udi Jacobi as its new Head of European Business Development.

Prior to joining Flirtomatic, Jacobi was VP of Sales, Marketing and Business Development at Cellectivity.

Flirtomatic has also made made three other appointments:

Geoff Wyre joins as International Product Manager from Tania Mobile, responsible for all aspects of new territory launches, including translations, testing and reporting.

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Liesbeth Bergmans has joined as a developer having previously served as Development Team Lead for the Belgian digital agency Nascom.

Finally, Mauricio Reyes has been charged with consolidating Flirtomatic's QA process as a Software Testing Engineer, with past experience at Vodafone, France Telecom and Omnifone.