This is nice win for fast-growing ad specialist YOC. Snaptu is a service that turns popular mobile sites into apps that are accessible via feature phones.

The deal therefore gives YOC advertisers access to sites such as Twitter, Facebook, Flickr, AccuWeather, the Guardian, ESPN Cricinfo and others.

Snaptu will sit alongside other YOC media network publishers including 3 Favourites, GetJar, PC Advisor, Macworld, Stuff.tv, Perez Hilton, Elle UK and Digital Spy.

Simon Davies, MD of Europe at Moblica (which owns Snaptu), said: “Snaptu can offer YOC’s advertising clients not only great reach but also access to a number of specifically targeted demographic groups.”

Since its launch in July 2008, YOC’s UK media has grown significantly and now receives more than 600 million monthly page impressions and reaches over 35 million unique mobile users.

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Snaptu says it's growing at over one million users a month and topping the bill on app stores such as BlackBerry’s AppWorld, Ovi and Play Now arena.