The redemption mechanic works depending on the level you achieve within the game. From the off, the cost of the game (59p) is met by a discount off the first pizza order, with further free offers tied into the following levels. 

Level 3 – The player is eligible for a free side or dessert when any pizza from Papa John’s Pizza is ordered.
Level 10 – The player is eligible for a free medium pizza when another Pizza from Papa John’s Pizza is purchased.
Level 15 – The player is eligible for a £5 off voucher when a minimum spend of £25 is met.
Level 20 – The player is eligible for a free medium pizza from Papa John’s Pizza.

David Hawkins, CEO of the title's developer X2 Games, said: “The idea of in-game currency isn’t new, but the chance to actually redeem against something tangible is certainly something different for the iPhone market, and offers a unique way for FMCG brands to interact with their consumer base”.

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