The contract renewal will see UK commercial broadcaster FIVE enter its fourth year of working with MIT. 

All mobile interactive services for shows including The Gadget Show, Flash Forward, Fifth Gear and CSI will be powered by MIT’s high throughput messaging platform MIDAS. 

The partners will also develop concepts to open up new revenue channels creating services aimed at driving customer loyalty and delivering engaging experiences.

Paul Gill, commercial manager at FIVE, said “It’s great to be working with an interactive business such as MIT, who firstly knows the broadcast, media and entertainment industry inside out and secondly has our viewer’s best interests at heart.”

MIT is the messaging and billing unit of parent company Mobile Interactive Group.

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