Orange inks pan-European Twitter partnership

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Orange inks pan-European Twitter partnership

Deal gives tweeters access via mobile, internet and TV

Orange opcos will integrate Twitter features via an Orange social media aggregation service or through SMS and MMS.

Twitter users will be able to see and post Tweets, via Orange mobile portal or SMS, without having to open their Twitter application and click through to their homepage.

Paul Francois Fournier, EVP of Orange’s Audience and Advertising division, said: “By integrating Twitter into our various mobile and internet services we are making it a greater part of people’s everyday lives and ensuring our customers get access to the most relevant and exciting mobile multimedia services available.

"Twitter will thus extend the range of Orange partnerships already established with major players such as Google, Microsoft, Facebook, MySpace, Wikipedia and Ebay”.

Twitter will be added to Orange’s social media aggregation mobile services, such as “Social Life” in the UK, “Mes communautés” in France or “My Social Place” in Spain.

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These services are accessible from the Orange mobile portal, have a single login and a free SMS alert service.

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