3UK will now extend the platform across all new games on its Planet 3 portal. Flexion provides flexible pricing and loads a fully dynamic store front with every wrapped game.  This feature - Flexion Discovery - effectively turns every game into a shop for selling more games.

This drives increased uptake and penetration of games and reduces the dependence on traditional on-deck promotion. 

Accumulate’s MD Jens Lauritzson said: “3UK  was the first operator to launch Flexion in the UK and we have seen great results from it so far. Upgrading them  to Flexion Discovery was a natural next step. 

"We believe it will help 3UK to significantly increase games distribution and uptake as this release effectively opens up a new store front.  We also look forward to enabling Flexion Discovery within 3UK’s preload programme, where the current Flexion wrapper is already driving a significant contribution towards overall games revenues.”

The service is integrated with Buongiorno, which manages the games service for 3UK.