Apple dominates UK mobile ad requests

Bookmark with Social network
Apple dominates UK mobile ad requests

The iPhone now makes up 38.2 per cent of ad requests in AdMob’s network in the UK

Combined with the iPod Touch, Apple devices accounted for a huge 57 per cent of UK requests in September 2009, according to AdMob.

The company released the stats to mark the second anniversary of iPhone's launch in the UK.

In November 2008, the iPhone made up just 6.6 per cent of AdMob’s UK traffic - combined with iPod Touch the figure was just 8.4 per cent.

Russell  Buckley, VP Global Alliances at AdMob, said: "The iPhone has almost single-handedly created a  market for mobile applications and, to date, more than two billion have been  downloaded from the App Store alone.

"The iPhone has paved the way for the  creation of innovative new ad formats, and other handsets are now striving to  reach the bar that Apple has set, benefiting advertisers and consumers alike."

Advertisement

Leave a Comment