eBuddy has integrated with InMobi's mobile ad network in 12 countries, including the UK, Ireland, France, Spain, Italy, Germany, South Africa, Thailand, Australia, India and Indonesia.

The partnership is just under four months old but already accounts for over 20 per cent of eBuddy's total mobile ad revenue.

eBuddy nine million unique monthly mobile users, with 3.6 million unique monthly mobile users in the ad partnership countries.

The company offers four mobile IM versions: eBuddy Mobile Messenger (J2ME), eBuddy Lite Messenger (mobile Web) and the native applications, eBuddy for iPhone and eBuddy for Android.

The services work across various IM networks, including AIM, Facebook, Gtalk, ICQ, MSN Windows Live Messenger and Yahoo!

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Jan-Joost “JJ” Rueb, CEO and co-founder of eBuddy, said: “InMobi’s scale and strength in international markets combined with eBuddy’s 240 per cent year-on-year mobile IM growth and more than 9 million unique monthly mobile users lays the foundation for a hugely successful partnership for both companies.” 

Amit Gupta, InMobi co-founder and Head of Business Development, said: "InMobi is all about innovation and we are excited to be partnering with eBuddy, a company that encourages and appreciates novel methods and ideas to grow their business. Working with eBuddy has given us the opportunity to engage with a true market innovator, and their nearly 3.6 million unique monthly mobile users in the countries where we’ve partnered has made a significant contribution to our scale."