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DeNA takes stake in iPhone gaming firm Aurora Feint

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DeNA takes stake in iPhone gaming firm Aurora Feint

Should inspire more Japanese firms to use the latter's OpenFeint platform

Japanese mobile social firm DeNA has announced that it has taken a 20% stake in US iPhone social games company Aurora Feint.

It's a big deal in the mobile games world. DeNA runs the Mobage Town mobile games service in Japan, which has more than 15 million users and generates $200 million of annual revenues.

Meanwhile, Aurora Feint is behind the OpenFeint platform, which is being used by more than 200 iPhone games to provide Xbox Live-style social features, with 500 more in development.

How do Mobage Town and OpenFeint fit together? Well, that's a bit unclear right now, but if it means a two-way flow of features and technology, it's a potentially powerful partnership for both companies.

As part of the deal, DeNA will be promoting OpenFeint to its partners in Japan, with one - games publisher Hudson - already agreeing to use Aurora Feint's community tools in its iPhone games going forward.

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"We look forward to a longterm partnership which will bring the synergy of our experience in operating large mobile social networks, and the experience of OpenFeint in operating a large social gaming platform in the smartphone market."

With competition fierce in the iPhone social game platform market, the deal further cements Aurora Feint's position as one of the leaders.

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