The white label product, aimed at operators, creates one single unified view of user's contacts - whether mobile, email, IM or social networking friends.

It adds to the frenzy of activity in this space, with Vodafone 360, Motoblur and the new Windows Phone OS all claiming to offer the same functionality.

Dr Nagappan Arunachalam, CMO at NewBay Software, said: “We believe carriers are strategically positioned to provide the most comprehensive, user friendly social address book service as they can deliver access anytime, anywhere, and enable users to sync on-the-go. 

"They also provide a wide range of communication options and ensure that users on any connected device are only a click away from their digital lifestyle cloud services.”

LifeCache SAB 2.0 import contacts from multiple sources including Facebook, Gmail, Twitter and LinkedIn. Its ‘merge pad’ gives a ‘drag ‘n drop’ feature to combine multiple and duplicate contacts into one.

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