May 26th, 2010 @ BAFTA, London
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
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Barcelona coaches offer video drills starring... Fabregas?
Nike has launched a new iPhone app targeting footy fans - or at least those who want to get off their sofas and develop their skills.
Nike Football+ Presents: Master Control is its slightly cumbersome title, and it's free to download from the App Store.
The application offers a four-week skills training programme designed by coaches from FC Barcelona, complete with videos. Stars included in the app are Pep Guardiola, Andres Iniesta and Cesc Fabregas.
Arsenal fans may wonder why their captain is appearing in a Barca-dominated iPhone app. Perhaps Nike really does have an inside line to future transfers...
The application also includes a Fabregas-branded Challenge, which lets users benchmark their skills and post scores to a global leaderboard.
It's not Nike's first iPhone app - it released the NikeWomen Training Club early this year, offering female-focused fitness tracking and videos. Nike's Italian division has also launched Nike Goal, a football scores tracker.