May 26th, 2010 @ BAFTA, London
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
New Business Sales EMEA
Competitive Package
UK - London
How do I tweet thee? Let me count the ways
Twitter now has its very own app store, offering a directory of third-party services and apps based on the popular micro-blogging service.
It's not the work of Twitter, but of a startup called Oneforty. And included in the 1,300+ apps already tracked in the store are all the mobile Twitter apps for iPhone, Android, BlackBerry and other platforms.
It's the first attempt to offer a central directory of apps that use Twitter's API, and ranks apps according to popularity and user ratings.
Oneforty is also tied closely into Twitter itself, getting users to sign in with their Twitter ID, and bringing up lists of tweets mentioning each product when browsing.
Mobile is a big part of the store, because Oneforty plans to make money from affiliate fees - for example when users click through to buy a paid Twitter app from iPhone's App Store, according to TechCrunch.
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Reveal your twitter login before you see anything, and gain access to a website inviting you to spend money!! This smells strongly of a plot to spam me with offers to empty my wallet. This sort of thing killed consumer faith in mobile content services in the 90s, so I very much hope such practices are not promoted in web 2.0
