Xenon 5.0 comes with an enhanced user interface, targeted ad insertion, improved streaming and delivers what Vidiator says is the best Dynamic Bitrate Adaptation (DBA) in the industry, with bookmark and playlist features. 

There's also faster channel/track switching, and the addition of iPhone 3.0 and Flash support.

Connie Wong, CEO of Vidiator, said:  “The Xenon 5.0 platform is a launch-pad that mobile operators and broadcasters across the world can use to deliver a fully featured, high quality and robust video service... the Xenon engines are already under-pinning some of the world’s most successful mobile TV services, including BSkyB, 3 and Vodafone.”