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March 15th 2010, London
Our quarterly networking event is back once again - save the date!
March 15th 2010, London
Our quarterly networking event is back once again - save the date!
Director Business Development
Competitive Package
UK
But AppsFire's survey indicates a lot of developers aren't getting a share of it
A survey of 1,200 iPhone owners commissioned by US firm AppsFire claims that the average owner has downloaded 65 apps for their device, spending around $80 in total.
65% of the apps those surveyed had installed were free, while the average price paid for premium apps was a mere $1.56 - something that tallies with the official App Store chart.
But here's a stat that shows that there are many losers from the fierce competition on the App Store: those 1,200 users had only installed 15,000 unique apps on their devices.
Taking Apple's most recent figure of 65,000 total iPhone apps, that means 50,000 that failed to register with this particular sample. A long no-sale tail if ever we saw one.
AppsFire does some sums, and calculates that the total paid iPhone app market so far equals $3.3 billion dollars: which would mean around $2.3 billion for developers, and $1 billion for Apple.
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You can read more on the survey at AppsFire's blog.
I don't quite follow the maths?
If 65% of the apps downloaded are free and the average number of apps downloaded is 65 that makes 42 free and 23 paid for apps downloaded on average. The average cost is $1.56 so that suggests a gross income just short of $36 per person. Where does the quoted figure of $80 come from?
i suggest you read this complement to understand the meaning of those numbers. many have been indeed confused http://blog.appsfire.com/check-it-some-important-precisions-and-comple
I also have big questionmarks around this. The calculation is based on users of appsfire only. I don't think these users can be regarded as the average user of apps at all. I think that appsfire users are per definition interested in apps and most certainly even leaning towards powerusers, hence the high spending number. I've been in mobile too long to believe this, you will never have 50% of all users spening that kind of money on anything mobile. It just doesn't make any economic sense.
