ME magazine asked readers to put forward their suggestions for outstanding figures in the business with two X chromosomes.

Like last year, we received an inboxful of nominations including many from emerging markets. These included Out There Media's CEO Kerstin Trikalitis (pictured).

Although Trikalitis herself is Greek/Austrian, ad network Out There has grown fast in Eastern Europe and the Balkans.

The full list is as follows:

Indra Åsander
Head Of Product Management for Mobility Services, Teliasonera
Sweden’s TeliaSonera broke down its walled garden long before most, with its SurfOpen service. Asander has led this initiative and many others.

Advertisement

Julie Ask
Principal Analyst, Forrester
Ask is one of a small number of mobile content analysts that wield significant influence in this space. Formerly with Jupiter, she really knows the market.

Kate Barry
General Manager, PlayPhone
Barry helped to launch communities specialist Pitch, and is now leading EMEA operations for PlayPhone, which bought Pitch in 2008.

Rita Bereski
VP of Global Accounts, wMode
Joined the Wmode team in 2001, and developed the ClearMode Content Partner Program, which now has over 200 partners.

Jill Braff
SVP of Global Publishing, Glu Mobile
The games space has seen many departures of late, but Glu Mobile is in there fighting. There since 2003, Braff is currently managing its transition from WAP stores to app stores and more casual content.

Erica Chriss
VP of Strategy and Business Development, Greystripe
Former Digital Chocolate exec Chriss has helped Greystripe become a big noise in the ad-funded and social gaming space.

Camilla Crabbe
Head of Content, Blyk
Crabbe is the brains behind the content strategy of the revolutionary ad-funded MVNO. This emerged in January as a service that embeds rich media in messaging. A radical approach, designed in partnership with Velti.

Cheryl Dalrymple
CFO, AdMob
AdMob’s transformation of the mobile ad space – and its astonishing success (over six billion ads served a month) – could not have been achieved without Dalrymple’s strategic and financial nous.

Julia Dimambro
MD, Cherry Media
Gotta love la Dimambro. She was there at the birth of mobile adult content and remains its most high profile proponent, banging the drum for responsible services – and doing so with fruity language and immense personal charm.

Rubaba Dowla
Head of Marketing, GrameenPhone Bangladesh
Regrettably, women execs are not too populous in emerging markets. Dowla is a highly visible counter to this, and one of the sub-continent’s most visible mobile senior managers.

Venetia Espinoza
Director, Mobile Applications and Partner Programs, T-Mobile USA
Leading the much-publicised strategy to give developers open access to the T-Mobile ecosystem, and its D2C business too.  

Tanya Field
Director of Mobile Data Group, Telefonica O2
Certainly, one of the most senior of all female execs on this list. Field was recently promoted from head of content in the UK and is now overseeing Telefonica group strategy in UI, ads and mobile internet.

Amelia Gammon
VP of Interntational, Fox Mobile Entertainment
Moved from Universal last year to the new Fox set-up. Now responsible for international content distribution, licensing and marketing.

Clare Grant
Global Marketing Director, Velti
Grant joined from ntl:Telewest in 2008, just as Greece-based Velti was poised to take its marketing and advertising services to the big league. Must be a huge in-tray.

Tamara Gruber
VP of Marketing, Crisp
Gruber arrived at the US ad specialist Crisp with over 11 years of experience in mobile, and is helping it expand a client base that includes Time and USA Today.

Madeline Herdrich
VP of Mobile (North America), Paramount
Herdrich has overall control of distribution, marketing and operations for mobile content at the film studio. Previously with AT&T.

Sabine Irrgang
COO, GoFresh
Irrgang was a co-founder of the German firm, whose mobile social network itsmy.com has over one million members.

Emma Kaye
CEO, Gate7  
Kaye’s Gate7 is one of the best established mobile media agencies in Africa. However, her global profile is enhanced by her membership of the MEF EMEA board.

Helen Keegan
Founder, Beep Marketing
No one in the world knows more than Keegan about mobile marketing – and we doubt anyone else is as well-connected. She organises the Swedish Beers evenings, MoMo London gatherings and more.

Louisa Jackson
Director of Content and Sales, Vidzone
Co-founder of UK music and video distributor with deals all over the world. Also the power behind the PS3 music service.

Alice Kim
SVP of Business Development, MTV Networks
Kim left Enpocket to join MTV, where she manages mobile distribution deals for MTV Networks’ diverse brands, including Nickelodeon, VH1, Comedy Central and more.

Sissel Henriette Larsen
Director of Broadband, Internet and Services, Telenor
Norwegian Larsen has been a familar face in mobile content since the beginning. She founded DRM firm Beep Science before returning to Telenor to head up the operator’s content strategy. Well-known for her work with the MEF.

Lotta Lautsuo
COO, Starcut US
Lautsuo’s involvement in mobile goes right back to the days of Springtoys. Remember them? She is now running the US operation of this mobile comms agency.

Emma Lloyd
Head of mobile business development, Sky
Sky takes mobile very seriously, with original programming like 24-7 Football and a formidable presence on operator decks. Lloyd was a big name appointment last year and is leading the team.

Catalina Lou
European Sales Director, EA
EA has flexed its muscles since committing to mobile. Its division is flying, and Lou has delivered impressive results across Europe.

Bernadette Lyons
MD of End2End
Under Lyons, End2End is cashing in on the operator outsourcing trend by winning numerous games storefront management deals – Optimus and Vodafone Essar this year, for example.

Sarah McCluskey
Commercial Director, 4th Screen Advertising
McCluskey got a big promotion earlier this year after helping secure agreements across 4th Screen’s ad  network with O2 UK, Virgin Mobile and others.

Katie McMahon
VP of Business Development, Shazam
MacMahon has helped propel Shazam to heady heights. It claims around 35 million regular users, and is positioned as one of the killer apps (among 50,000) on the Apple App Store.  

Laura Marriott
Director, Neomedia
Marriott departed the presidency of the MMA to join the board of barcode specialist Neomedia in January. She was highly successful at the MMA; expect more of the same.

Cindy Mesaros
SVP of Marketing, Moderati
Moderati was there in the ringtone days, and is one of the few content specialists to survive and flourish in the app store era – as its lauded Zippo lighter app proved last year.

Yen Ong
General Manager of SouthEast Asia, Soundbuzz
Unfortunately, Soundbuzz folded while ME was preparing this list. There's always one...

Ji Young Park
CEO, Com2Us
Park founded Com2uS in 2000, and it remains the best known Korean games publisher active in global markets. The firm is growing too, thanks to wildly successful MMORPGs. Recently launched in Brazil.

Rimma Perelmuter
Executive director, MEF
In 2001, when Perelmuter joined, the MEF was a techno-centric body with a handful of members. It’s got around 150 now including the BBC and other media firms, and is at the heart of the content business in every continent.

Lorane Poersch
CEO, Crazyfunbabe
Anyone pioneering female-oriented content products should be on this list. Step forward Lorane Poersch, who’s doing just this with her US-based company.

Lucia Predolin
Director of International Marketing, Buongiorno
Part of the team re-aligning Boungiorno as a one-stop for marketing, B2B, B2O and community services such as the recently-launched peoplesound. Buoyant company financials suggest it’s working.

Karin Du Rietz
Content Director, Rubberduck
Du Rietz recently joined Norway’s mobile TV pioneer after a spell with the huge Nordic media group Schibsted. She’s busy accelerating Rubberduck’s influence in the region.

Desiree Rodriguez
Director, Business Development, MobiTV
The world’s original streaming TV company is now up to 7m live subscribers, and flame-haired Rodriguez has been there since almost the start.

Kim de Ruiter
Head of Mobile, Mercury Music Group
A highly respected exec who has launched ‘firsts’ including the Dirty Pretty Things/Nokia N91 campaign, the first made-for-mobile hip hop video with Ludacris and more.

Jessica Sandin
Associate Partner, Thinktank
Incredibly knowledgeable about the market after long spells with Informa and then Fathom. Now driving qualitative research projects at the Thinktank agency.

Suzanne Schantz
Global Head of Digital Retailing, Vodafone Global
Big year ahead for Voda, opening up its API to drive app sales. As head of digital retailing services across mobile and web, it’s a pretty momentous time for Schantz too.

Liz Schimel
SVP of Music, Nokia
Can Comes With Music break into the mainstream? Can Nokia Music Store challenge iTunes? Can Schimel make it happen?

Rosemary Tan,
Director of Mobile Entertainment, Sony Pictures TV International
Tan has formidable new media experience, having worked for Universal Music and BMG prior to her current role. She is also a member of the MEF Asia board.

Anne Thomas
Head of Business Development, Wapple
Wapple is still pushing boundaries and making technological breakthroughs in mobile internet site development. Thomas is a co-founder.

Kerstin Trikalitis
CEO, Out There Media
While everyone else was crowding into Western Europe, Out There was cornering Eastern Europe and the Balkans for itself. Now, Trikalitis is plotting serious expansion. Definitely one to watch.

Melis Turkmen
Head of Mobile Marketing and Advertising, Turkcell
Turkey is an absolute hotbed of innovation in mobile marketing, and much of it is due to the leadership of Turkmen. One Turkcell project, TonlaKazan ad-funded ringback service, has reverberated across the whole industry.

Lauren Walter
Head of International, Flirtomatic
Flirtomatic has taken the mobile social media world by storm with its innovative model and (ahem) actual revenues. Now it’s going international – into Germany and the US. All eyes on Walter.

Cher Wang
Chair, HTC
Wang has nurtured Taiwan’s premier handset vendor from a maker of unremarkable Windows phones to a pioneer in touchscreens with valuable brand equity.

Ann Williams
CEO, Okto
The founder of Brazilian content and transactions specialist. Okto offers SMS and WAP services to operators, brands and financial institutions.

Midori Yuasa
President, Capcom Mobile
Yuasa has been with Capcom since 2005. The Japanese publisher is currently driving into Western markets with its own products plus eye-catching IP like Where’s Waldo?

Fiamma Zarife
Director of Value Added Services, Claro
Brazil is the object of much fascination for the content community, with its spiralling mobile population and passion for entertainment. Claro has over 30 million subs, and Zarife is directing the VAS strategy.