May 26th, 2010 @ BAFTA, London
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
New Business Sales EMEA
Competitive Package
UK - London
US satellite radio firm Sirius XM says more than one million people have downloaded its iPhone application
The company only released the application in mid-June, meaning those million users have been signed up in just two weeks.
It's good news for Sirius XM, which has been dogged by speculation about its financial health for months. Although the app is free, it requires a paid subscription to Sirius XM to work.
"Reaching more than one million downloads so quickly is a strong testament to our world-class programming and Sirius XM's instant brand recognition," says president Scott Greenstein.
The app offers 120 channels from Sirius' satellite service, including shows helmed by Jamie Foxx, Bob Dylan and Tom Petty.
Its success is the latest example of the popularity of streaming music on the iPhone, and will be encouraging news for Spotify, whose iPhone app is still in development.
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I was among the majority that was disappointed by the app when it did not include Howard Stern's content as well as MLB & NBA to name a few. I am a lifetime subscriber to Sirius XM as well as a stockholder. I downloaded the app and tried it for the 7 day trial. I would have no problem paying the extra $3.00 a month or maybe a bit more if it had the content (Howard, etc.). But for what it is offering, I do not see many people continuing to pay $3 - $13 a month when they can get music from other free apps on the iphone. SO maybe they have over $1 million now, but I do not see all those downloads turning into long term revenue if they do not figure out a way to get the #1 draw of the company on this app. I have since deleted the app from my iphone.
