May 26th, 2010 @ BAFTA, London
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
Director of Engineering
Competitive Package
Other
Vishwanath Alluri, CEO of IMI Mobile, on false dawns and business models
The recent news of Virgin Media's partnership with Universal Music to launch unlimited DRM-free subscriptions has been well received.
But we've seen false dawns before - BSkyB’s similar deal with Universal still hasn’t reached the consumer despite being unveiled before the end of 2008.
These are potentially good deals for the consumer. So what factors are needed to underpin their success?
Click here to read the full article.
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