May 26th, 2010 @ BAFTA, London
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
New Business Sales EMEA
Competitive Package
UK - London
Wholesale price of data is now pegged at €1 per MB
The European Union has today formally introduced new mobile roaming price caps, which should see consumers benefit from much lower voice, text and data charges while traveling.
The wholesale price of data is now capped at €1 per MB, and will fall further to €0.80 and €0.50 in 2010 and 2011, respectively. Prior to the new rules, the average cost per MB was €1.68.
Meanwhile, a text message now costs a maximum of €0.11 while roaming, compared to the previous industry average of €0.28.
Voice is now capped at €0.43 a minute to make a call and €0.19 to receive.
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[Note: The following includes a plug to my own site].
Viviane Reding and the EU have made good strides into reducing mobile phone roaming charges, but the cost of using the mobile internet is still very confusing for most mobile phone users in the UK.
Users don't understand the charging structures and there is still a significant variance in the costs applicable on the different tariffs.
For example, the cost for transferring 1MB of data per day for a month from a mobile phone ranges from £6/month to £210/month.
MobileMeg (http://www.mobilemeg.com)" onclick="window.open ( this.href ); return false;" class="comment_url" >http://www.mobilemeg.com) has been created to help reduce this confusion and provide clarity on the cost of the mobile internet.
The site includes a guide on mobile data services; a comparison of over 200 of the mobile phone price plans used in the UK, and a personal usage calculator to help estimate data charges.
