Just weeks after its launch, Kilrush - a division of Mobile Interactive Group, has won its second major TV deal. The mobile internet and apps specialist is also working with ITV.

The CSI project includes a dedicated mobile internet site, exclusive made-for-mobile content including a David Caruso ringtone, wallpapers, video previews and a gallery of images.

Every week, the mobile site will be updated with a synopsis of the coming week’s episode.

The mobile internet site will be marketed across various channels including:

·         SMS pushes to all FIVE’s opt-in database

·         Online at www.five.tv with a call to action text ‘MIAMI’ to 80876

·         On Air on FIVE

Tessa Cannon, marketing campaign manager at Five, said: “This is the first time we’ve opted to integrate a mobile site to promote the launch of a new series of any FIVE programme.

"The Kilrush team worked closely with marketing and the digital, technical and creative teams to deliver a great site and we’re planning to integrate more mobile internet activity for other FIVE programmes throughout the coming year.”