PlayNow Clips is a short-form mobile video service, which brings together videos for music, film and TV into a single site, accessible from a Sony Ericsson W995 handset.

Content comes from sister companies Sony Pictures and Sony Music and includes made-for-mobile minisodes, film previews, new releases, music videos and TV clips.

Saffron Digital has built the WAP site, video encoding and delivery as well as the management of back office procedures.

A few weeks ago Saffron was confirmed at the technology provider behind SE's full movie download service.