Specifically, the telco says its 'TV, PC and mobile' customers will be the first able to see Harry Potter and the Half Blood Prince (which hits the box office July 15th) when it hits non-theatrical channels in autumn 2010.

In addition to the exclusive first-look at the Half-Blood Prince for broadcast, Orange will also feature promotional mobile and online content including:

- A dedicated website on the cinema section of orange.fr offers Harry Potter and the Half-Blood Prince exclusive preview clips, interviews, photos and contests. The orangecinemaseries.fr dedicated website will focus on Orange channels special programming.

- Interviews and extracts are also available on Orange World mobile portal as well as live chat with some of the actors

-  Zap zone offers teenagers a special Harry Potter contest. Zap Zone community members will have the opportunity to exchange their loyalty points for Harry Potter branded goodies.