The service, built on weComm’s wave On-Demand Mobile Application Platform, also delivers news, weather, information, programme guide and integrated video-on-demand streams.

“The aspiration from the start has been to select the best technology partner that would enable the multiple broadcasters to deliver their own consumer experience allowing us to compete on content rather than technology. weComm have met our expectations and delivered this service both efficiently and effectively. “  said Tor-Einar Eriksen, Head of Business Development at TV 2.

MiniTV Mobil has been designed to complement the recently launched Norwegian Mobile TV (NMTV) MiniTV DMB service. NMTV is a joint venture between the three largest broadcasters in Norway: the public broadcaster NRK, TV 2 and Modern Times Group.