Holloway will be moving to Finesse from his current assignment with Kuju Entertainment to head a consultancy offering business strategy, brand development, interim management, executive recruitment and more.

He previously helped establish the games-for-kids studio NiK NaK – recently rebranded as Zoe Mode Guildford.

Ian Baverstock, Kuju's CEO, said “Kevin successfully built a team and established a strong studio identity in a very short space of time. His all-round business skills were invaluable in this start up phase and we wish him all the best with his new venture.”