MoMac will build the mobile portal, repurpose news content and fully manage the service so that Evening Standard readers will be able to browse and read the latest headlines. 

The service will be populated with advertising served by the mobile advertising module of MoMac’s GoMedia platform. Ad sales will be brokered by 4th Screen Advertising.

The mobile portal will initially be made available on a direct to consumer basis and will also be made available to operators via MoMac’s on-portal ‘Newsagent’ service, currently available to 3 UK and 3 Eire customers.