Filed under the Free Stuff icon on planet 3, the free service which will be available to both pre and post Pay 3 customers, with content funded through ten second adverts placed at the beginning and end of the content video stream.

Demographic information will be requested for first time content users, enabling 3 and Gorillabox to develop tailored content for consumers and target audiences for potential advertisers.

Christian Harris, CEO of Gorillabox, said, “There is a massive demand for mobile video-on-demand and 3 has consistently been one of the most innovative networks in mobile content. Only Gorillabox can handle the advertising content and volumes of video streaming which 3 Ireland anticipate from this free service."

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