May 26th, 2010 @ BAFTA, London
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
New Business Sales EMEA
Competitive Package
UK - London

Gaming-oriented handset built around accelerometer-type technology
The Yari introduces a games carousel that lets users access gesture-based and regular games from the phone screen and links to PlayNow arena.
Sony Ericsson claims that this is the first mobile phone with gesture gaming outside of the Japanese market, although it's unclear how it distinguishes the Yari from other motion-based handsets.
Others features include:
• Music player and stereo speakers
• Music call - one button press to share favourite tracks
• 5.0 mega pixel camera
• EC500 phone stand.
Yari will be available in selected markets from early Q4.