May 26th, 2010 @ BAFTA, London
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
Director of Engineering
Competitive Package
Other
Jeremy Wells draws parallels between the app store scramble and the traditional games industry in the 1990s
In 1993 gaming was a niche activity that few would admit to being a part of.
The Sinclair Spectrum, Acorn and Amiga had introduced spotty youths to relatively low cost ‘arcade style’ gaming back in the 80’s, but to be a gamer in the early 90s you had to know how to work a PC: it was expensive and a bit scary.
Buying a game meant checking minimum spec requirements, sound card compatibility and graphics card drivers before handing over the cash. The game never looked as good as the screenshots on the box because you didn’t have enough RAM or the right graphics card.
A similar state of affairs blights the mobile games space. Recent stats said up to a third of mobile games downloaded by paying customers in the UK don’t work. It's no wonder penetration is still in single figures.
And then the iPhone came along and suddenly the market exploded – just like it did when Sony launched the PlayStation in 1994...
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