As ever, the Meffys will be handed out during the MEF’s official annual conference, Mobile Entertainment Market. This year’s ceremony will be hosted by BBC presenter and comedian Hardeep Singh Kohli.

The finalists are:

Games

    * Bolt Creative for ‘Pocket God’
    * Gameloft for ‘Real Football 2008’
    * Nokia for ‘ONE’
    * RealNetworks for ‘Tropical Towers’
    * Twistbox Entertainment for ‘Play for Prizes’

Music Service

    * 24-7 Entertainment for  ‘TDC Play’
    * Dada & Dada Entertainment for ‘Dada Music Service’
    * Gracenote & Gravity Mobile for ‘MusicID 2’
    * IMImobile for the ‘IMImobile Full Track Music Download’
    * Shazam Entertainment for ‘Shazam on iPhone’
    * Vodafone Group for ‘Vodafone Music’

TV & Video Service

    * BBC for ‘BBC iPlayer on mobile’
    * MobiTV for ‘MobiTV’
    * PacketVideo for ‘Orange World TV for iPhone’
    * Rubberduck Media Lab for ‘Sonofon Mobile TV’
    * Telegent Systems for ‘TLG1100/1120’

Content

    * 2020 London for ‘Thmbnls – Interactive Mobile Drama’
    * MOFILM for ‘Talk to the Hand’
    * Trixcell for ‘Mobile Magic’
    * Xs2TheWorld and OgilvyOne for ‘Kodak Snow Stories’
    * Zed for its ‘NBA Mobile Offering’

Technology Innovation

    * AdMob for ‘AdMob for iPhone’
    * Gracenote and Omnifone for the ‘Gracenote and Omnifone Solution’
    * Kyte for the ‘Kyte iPhone Applications Framework’
    * Nokia for ‘Nokia Ovi Store’
    * Saffron Digital for ‘Rapivo’
    * United Fun Traders for ‘JAM4ME’

Social Networking

    * Handmade Mobile Entertainment for ‘Flirtomatic’
    * MTS for ‘MTS City’
    * Nimbuzz for ‘Nimbuzz’
    * Vodacom for ‘The Grid’
    * Zero9 for ‘Club KdVc’

Search & Discovery

    * Handmark for ‘Pocket Express’
    * MTS for ‘MTS Super Search’
    * SurfKitchen for ‘Orange Downloads v1.0R’
    * Telecom Italia for ‘Next Open Innovation’
    * uLocate for ‘WHERE’

 Ad Campaign

    * 2020 London for ‘Thmbnls – Interactive Mobile Drama’
    * Inside Mobile for ‘Reebok – You Got Rondo’d’
    * Ogilvy Advertising London for ‘Fanta Stealth Sound System’
    * Pontomobi Interactive for ‘Skol Beats 2008 – It’s Up to You’
    * TURKCELL for ‘Tone&Win’

 D2C Service

    * Binbit for ‘Binbit’
    * GetJar for ‘GetJar’
    * Thumbplay for ‘Thumbplay ’
    * Sony Pictures Television Int’l & Sony Ericsson for the ‘PlayNowTM Kiosk’
    * Volantis Systems for ‘Ubik.com’

 Application

    * CBS Mobile for ‘NCAA® March Madness On Demand®’
    * Open Software for ‘Opera Mini 4.2’
    * Orange for ‘GlastoNav’
    * Pelephone Communications for ‘SuperTV’
    * Social Gaming Network for ‘iFun’

 Quality of Experience

    * Dolby Laboratories for ‘Dolby Mobile’
    * Skyfire for ‘Skyfire’
    * Telenor Pakistan for ‘Telenor PhotoExpress’
    * Thumbplay for ‘Thumbplay OPEN’
    * Telefonica for the‘O2 mobile internet portal’

 Mobile First Innovation

    * Hungama Digital Media for ‘Tata Sky’
    * MXit Lifestyle for ‘MXit IM Book’
    * Sony Pictures Television Int’l & Sony Ericsson for the ‘PlayNowTM Kiosk’
    * Telenor Pakistan for ‘Telenor PhotoExpress’
    * Vodacom for ‘The Grid’
    * Zain for ‘Zain Create’

Business Intelligence

    * Bango for ‘Bango Analytics v3’
    * comScore for ‘GSMA Proof of Concept’
    * Flurry for ‘Flurry Analytics’
    * Informate Mobile Intelligence for their ‘On-device metering technology’
    * Openwave Systems for ‘Openwave Mobile Analytics’

Innovative Business Model

    * mBlox for ‘Sender-Pays Data’’
    * Orange for ‘Dolphin Pay-As-You-Go package’
    * Telefonica for the ‘Global Mobile Ad Server’
    * The Orchard for ‘Mobile Roadie’
    * WDSGlobal for ‘configuremyphone’

 Handset

    * INQ Mobile for the ‘INQ¹- the world’s first social mobile’
    * LG & Dolby for the ‘LG Arena (KM900)’
    * Nokia for the ‘Nokia 5800 XPRESSMUSIC’
    * Research In Motion for the ‘Blackberry Storm’
    * Samsung for the ‘Samsung Tocco Ultra Edition’