The deal cements the two companies’ global alliance, which was announced in June 2008. It will enable Telefónica Spain to sell ad-enabled inventory to agencies and advertisers who want to buy, deploy, and monitor campaigns across mobile channels.

“Telefónica is a great example of a mobile operator taking control of advertising revenues on its network and, in the process, ensuring a positive customer experience,” said Zohar Levkovitz, CEO of Amobee.

“That, in our opinion, is the future of mobile advertising and it is made possible by Amobee. We enable the operator to build a profitable revenue stream from advertising, while giving advertisers an exciting channel to reach their target audience.”

Amobee’s ad serving solution dynamically inserts relevant ads into all mobile channels, including video, music, messaging, games, and WAP. 

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