Bytemobile has spent many years working closely with operators on make improvements in network efficiency. But now that data services are finally evolving into consumer-friendly entertainment applications, the firm is diversifying from a technical role into one that assists on content strategy.

Unison comprises three elements: the Optimization and Services Node (OSN), the Web Fidelity Suite and the Media Fidelity Suite. The latter two indicate the company's push into content:

The Web Fidelity Suite includes:

* Content adaptation and web page transcoding
* Widget Bar application
* Ad insertion application

The Media Fidelity Suite includes:

* Media optimization for managing the impact of escalating video traffic with effective bandwidth management.

“Bytemobile’s rich product portfolio addresses the specific challenges and opportunities facing operators today, ranging from explosive data traffic growth and diversification to service differentiation and personalized mobile web browsing,” said Adrian Hall, Bytemobile's chief marketing officer. “