The system allows publishers to tap into the infrastructure behind BuzzCity's Global Mobile Advertising Network, which has delivered more than 20 billion mobile ads.

For most site owners, running ads from an established network is sufficient. But on the most popular sites, the BuzzCity White Label Ad Service will sell higher paying ads and optimise campaigns to suit specific business needs. 

And when there is unsold ad inventory, the service will run ads from the BuzzCity Global Mobile Advertising Network. This relieves publishers of any excess ad inventory, and brings in more revenue.

“The BuzzCity White Label Ad Service represents the first time that advertisers running large scale advertising campaigns can easily tap into the infrastructure of a major global mobile advertising network with low start up costs and no investment in back-end infrastructure,” said KF Lai, BuzzCity CEO.

“Part of BuzzCity’s mission is to encourage the growth of the mobile internet and mobile internet advertising through innovative products and services that empower mobile publishers and advertisers alike.  This a significant step forward in this regard.”

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