Mobile marketing agency IQ mobile ran a multi-channel campaign for Nokia navigation-based devices in Austria. It asked consumers to scan a barcode in ads using a NeoMedia scanner for a chance to win one of the devices.

The 2D barcodes appeared in magazines and on banners, posters and flyers across the country. It is already running a campaign in Switzerland to promote the Nokia Music Device 5800 via the Mobilezone, a major catalogue retailer

“The performance of the 2D code campaign has far exceeded both ours and Nokia’s expectations. Due to the strong response rates, Nokia will be incorporating more campaigns with 2D codes in Central Europe,” said Harald Winkelhofer, CEO of IQ mobile.