M-Biz adds that the figures dwarfs the five per cent average figure for games downloaders from operator portals and other WAP sites.

The 50 per cent plus conversion rate supports M-Biz Global’s theory that if you give consumers content that is easy to buy, they will. The TryNBuy solution gives consumers four clicks to unlocking the full game after trialling a level or playing for a limited time. M-Biz Global works with all Java handsets and is now available for Windows Mobile, Symbian and the Android platforms.

Hyongsuk Kim, CEO M-Biz Global said, “Our remarkable conversion figures are down to two things – understanding what consumers want and how to deliver it to them. Clunky, force-fed operator portals where content is difficult to find are a massive barrier to content discovery and purchase. Anyone can see that this failing method is a mobile phone turn off, the figures speak for themselves, they’re not much better than direct mail response.”

It's been selected to be the sole billing provider and the master content provider of games for SIM free handsets in Samsung's ‘Try’n Play’ project in over 30 countries.

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