May 26th, 2010 @ BAFTA, London
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
Director of Engineering
Competitive Package
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Seven out of ten mobile games execs rate the iPhone as the most successful platform
71 per cent of the 147 games professionals taking part in the Multimedia Research Consultancy’s (TMRC) first online survey rate the Apple platform as the best, while 77 per cent believe it has 'revolutionised the way that mobile games are sold'.
On a more general front, there's a mixed view of the health of the sector. 43 per cent say sales are up while 29 per cent say they are down.
However, despite the economic downturn, a majority ate positive about the future, with 66 per cent anticipating that the value of their enterprise’s mobile games sales will rise in the next 12 months. 11 per cent expect a decline.
The TMRC report is available for sale now. More details can be found at http://www.multimedia-research.com/