Buongiorno has given its Blinko mobile social network an update, adding the ability for users to better manage communication with friends and manage updates on the things they are most interested in.

From today Blinko users can select 20 'favourites' - a group of people they are happy to receive SMS updates from throughout the day without having to start a browsing session.

Buongiorno says the idea is to help users weed out all the chatter from mere 'acquaintances' on their Blinko list who they'd rather not hear from.

Blinko Channels, meanwhile, offer constant updates on music, sports, entertainment and events, all of which can be shared with people on the “20 favorites” list.

Italy's Buongiorno launched its Blinko network back in October, complete with a 500,000 euro viral ad spend.

Mauro Del Rio, Chairman and Founder of Buongiorno, said: “It has always been our mission to offer real added value for mobile communications, and we believe that blinko will allow everyone to create their own “private” social network to stay in touch with their 20 favorites."