Playboy has ramped its mobile presence through an international content distribution deal with Fonestarz.

The agreement will see Fonestarz deliver the mens lifestyle brand's video, wallpapers, animations, themes and audio through 21 FoneStarz-managed portals in nine countries, including the UK and Ireland, Australia, New Zealand and South Africa.

The initial deal will be expanded as further distribution opportunities arise.

Dave Moreau, Chief Executive Officer, FoneStarz Media, said: “Playboy is one of the world’s best-known brands, and we are delighted to be working with such a high-profile organization.  This new deal provides both Playboy and FoneStarz with a great opportunity to provide an enhanced consumer offering.”

Justin Richardson, Divisional Vice President of Digital at Playboy Media Group, said: “A partnership with FoneStarz provides Playboy with great retail reach, as well as access to a wealth of experience in creating compelling mobile content propositions."

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