The back-up specialist hopes these new features will drive revenue and subscriber usage, and will enable exciting new 'mash-up' services and multi-screen interfaces to be developed.

LifeCache Photo & Video Album is a white-label multimedia album solution pitched at operators that allows subscribers to easily create and maintain personal online albums for photos and videos, direct from their handset or Web browser.

Version 4 enables subscribers to mix-up their own video content with trimming, splicing and transition features. The video is stored by the operator, and viewed and shared via mobile handsets, Web and TV.

Other new features include: music overlays, special effects and photo movies, all of which use a drag-and-drop UI. Geotagging features enable users to organise, manage and search their photos and videos based on location.

Nagappan Arunachalam, CMO of NewBay Software, said: “When it comes to technological advancement and driving consumer usage trends, NewBay is leading the way.  This is clearly demonstrated in the latest version of PVA which delivers an awesome user experience.”

LifeCache PVA v4 will be available from March 2009.