I-play born to woo the mass market

Is the mobile games market ready for its first consumer-friendly publisher brand? Digital Bridges thinks so: it has changed its name to I-play, convinced that a mass market name and brand identity is needed.

MobiTV puts Europe on standby

MobiTV is leading a US charge to bring TV to the mobile across Europe. It has opened a London office and is currently in negotiations with European content partners and operators.

Simpay to reign in Spain

M-money consortium Simpay has added two new operator members and is set to launch in Spain by the summer. UK and Belgian launches are pencilled for the fourth quarter.

Simpay was founded in

Data bible lands - Free to ME readers!

Mobile Voice ARPUs are falling, but they are being offset by data revenues which are growing by 10 to 20 per cent a year, says the Netsize Guide 2005.

This new 230-page industry report gives

Channel 4 eyes WAP push

Channel 4 is planning an ‘aggressive’ push into the WAP space this year and will continue to build up its video offering, having cut its mobile teeth with simple voting applications and news a

Mobile content all a flutter

Place your bets. The scramble for 'first mover' advantage in mobile gambling has begun. Within the last few weeks two more firms, Spin3 and Cometa Games, have launched into the space.

The ga

Battle of the players hots up

Microsoft jumps in with Nokia - Real cool on Rhapsody mobile. The 3GSM Congress served as an interesting litmus test for the state of the mobile media player market, with rivals Real Networks

Catalogue shopping

Rush is on for content providers to secure phone deck real estate. Put content catalogues on the handset, rather than on the mobile Internet – that’s the cry ringing out from a group of spec

Mobile gaming - sale still on

Consolidation in mobile games publishing? UK-based Digital Bridges has yet to join its competitors Sorrent, Mforma, Infospace and In-Fusio by getting its corporate cheque book out. But that’s about to change.

Tinseltown gets the picture

2oth Century Fox invites content reps from the US carriers to LA and dazzles them with its vision for mobile. Hollywood is targeting mobile, with 20th Centu

Just Williams For 3

UK’s 3G operator 3 has signed a deal with EMI which will see Robbie Williams‘ forthcoming Misunderstood video being offered to its subscribers before it is premiered on TV or the internet.

F

Opera Likes Lycos

Opera Telecom has become the Lycos mobile content provider in the UK. The Birmingham based content provider will offer games, ringtones and wallpapers via a tenancy on the Lycos mobile channel. Th

Slicing Open The Orange

Orange is to open up its ringback tones services to third parties, allowing brands and media companies to cash in on the predicted £440 million market.

The operator’s ringback tones will be l

Atari Opens Gate For Sorrent

US content publisher Sorrent has acquired the mobile rights to the iconic PC game Baldur’s Gate from Atari. The deal follows a similar agreement that led to Sorrent publishing a Java and Brew versi