Canada's Airborne Mobile has inked a deal to distribute mobile content from Bauer Media's UK lads mag FHM across North America.

The deal was brokered through MIA, which handles mobile activity for the FHM brand.

Airborne's initial FHM product offering will be rolling out across North American carrier decks in February.

The company dropped its agreement to distribute mobile content from the rival Maxim magazine earlier this month.

Andy Nulman, President and CMO of Airborne Mobile, said:  “This is a partnership that promises edgy, original content from an established brand in the North American market. As the UK’s largest and most popular men’s magazine, FHM’s unique international flavor will appeal to guys looking for engaging and appealing mobile content.”

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