News
ROUNDTABLE: The future of mobile advertising
ME Staff Jan 7 2009, 11:18am
ME and Saffron Digital convened a group of execs from across the value chain to debate the big issues.
Big things are expected from mobile advertising, but the sector isn't without its problems.
Poor reporting? Check. Privacy issues? Check. Prohibitively high CPMs? Check. There's light at the end of the tunnel though.
To find out more, we chaired a roundtable discussion between execs from Saffron Digital, Yahoo, Sky, ITN On, Mediacom, Turner Broadcasting, Ring Ring Media, Unaminis and Turner Broadcasting.
