News
Sky readies mobile betting
Stuart O'Brien Jan 6 2009, 6:01pm
UK pay TV giant uses mkodo platform to power Sky Bet mobile service.
The mobile site, scheduled to launch later this month, will provide an extension of Sky's existing online, interactive TV and telephone betting services.
For the launch Sky has partnered with mkodo, which already provides mobile managed services to the likes of the BBC, Turner Broadcasting, Sky Bet and Rank Interactive (Blue Square).
Pritpal Bains, senior product manager for Sky Bet, said: “The mobile channel is an important part of [our] strategy; hence the strategic decision to upgrade our offering in this area.
"We selected mkodo because we wanted to work with the pre-eminent supplier in this market. The mkodo team has significant experience in provision of mobile content and commerce sites. This has been evident with the smooth running of the project and with their professionalism to date. "
