News
T-Mobile launches ad-funded games
Stuart O'Brien Dec 2 2008, 3:22pm
First Digitstores-powered title is Poker Million II, with Paramount Pictures among initial advertisers.
T-Mobile UK has rolled out its first ad-funded games offering, which is being hosted by Digistores.
Player One's Poker Million II is the first title available for free to members of the T-Mobile Game Club, with advertising from Paramount Pictures (Madagascar: Escape 2 Africa).
Ads take the form of two full-screen, clickable, targeted messages before a game starts and two after it has finished.
Users will not be charged for the data required for downloading the game or accessing the adverts.
Digistores will host and manage the content and new games will be made available each week. Games scheduled to appear include IQ Booster, Pro-Bowling, Pool Star and Einstein’s Brain Game.
