The researcher says content advertising, ad-based music, video, TV and games will represent the major source of revenues.

It believes there will be three main challenges. Saverio Romeo, a Frost & Sullivan analyst, explained:

"What should be concentrated on is: continuously enhancing the mobile user experience through high-speed connectivity and high-quality user interfaces; using ads as a transparent value to consumers' mobile experience without being intrusive; and educating the advertising industry on how to exploit the advertising power of mobile devices."

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