News
GetJar unveils 'visual bookmarks' for WAP sites
Tim Green Nov 25 2008, 11:55am
GetJar has developed a system for bookmarking WAP sites with an icon on the phone screen.
Visual Bookmarks sit on the mobile 'desktop' and, when clicked, route the user straight to the mobile web page using the phone’s built-in browser. The big idea is to give WAP sites the same phone home screen visibility as phone apps.
While consumers frequently download applications, which appear as icons, WAP sites can't deliver the same visibility. GetJar, the destination for mobile application downloads, hopes to change this.
One mobile web portal already the service is Vuclip, a mobile video search and delivery service. Ashwin Puri, VP of business development & marketing at Vuclip, said: “The GetJar Visual Bookmark service enables us to drive distribution globally across the more than 2,500 devices we currently support.
We have found that consumers using the GetJar Visual Bookmark come back to Vuclip almost eight times more frequently than an average mobile web user.”
To create a free Visual Bookmark, a mobile application developer must open a free account on GetJar, then add the web address, an eye-catching graphic icon, and a description of the service.
Within 24 hours, GetJar develops a set of Visual Bookmarks for that web address, compatible with Java, Symbian Series 60, UIQ, Blackberry, and Windows Mobile phones. GetJar also creates a special web address on GetJar for the Visual Bookmark, from which consumers can download it.
