News
Label 'pleased' with Snow Patrol iPhone app
Stuart O'Brien Nov 13 2008, 8:33pm
Polydor digital chief says album launch tie-in attracted 30,000 downloads in a week.
A free iPhone app from Northern Irish indie rockers Snow Patrol generated 30,000 downloads in its first week of availability last month.
Speaking to Music Ally, Polydor's head of digital Paul Smernicki said he was both pleased and surprised at the level of interest the app generated, with its release tied into to the launch of the band's new album.
He says the task now is to figure out how iPhone apps can play a wider role in Polydor's marketing campiagns.
He said: “There are some really clever things going on with stuff like GPS. You could follow bands on tour, map their tour around the world, and make live video or audio from gigs available. You might have interaction from the artist too, creating video diaries and reviewing the shows. There’s potential to create something that has a real function.”
