News
Fifty per cent of websites 'don't work on mobile'
Stuart O'Brien Nov 3 2008, 10:21am
That's despite up to ten per cent of traffic to major sites now coming from handsets, accordng to Bango.
Bango says owners of many major websites aren't optimising their content for mobile users, despite the growing importance of such traffic.
The company says it surveyed the top 20 most popular websites (as ranked by Nielsen) and found that half of them 'did not work well' on leading handsets.
For exmaple, the YouTube site gets thye Bango 'thumbs up', while Wikipedia (pictured) does not.
The survey also found that many online business didn't know how many mobile visitors their sites attracted - Bango says its figures show 3-10 per cent is of mobile origin.
Naturally, Bango has a solution to help website owners out - it's a modified version of its mobile analytics tool called Analytics for PCs that measures mobile 'hits' to web pages.
Anil Malhotra, SVP of marketing and alliances at Bango, said: “Businesses should be asking now which handsets, countries and languages matter most to their business and developing a mobile strategy to match this.”
