The 'five-figure' deal sees the cameraphone advertorial run in the December 2008 issue of FHM magazine, in time for the Christmas shopping season.

It's the first magazine campaign shot entirely on a cameraphone (with pro photographer, lighting and make-up, etc), according to the blurb.

Sony Ericsson says the aim is to demonstrate that the C905 Cyber-shot can reproduce high quality prints at any size, including print mag specs.