News
Private Media extends mobile footprint
Tim Green Oct 29 2008, 4:16pm
Magazine group 1633 Publishing has won distribution rights to Private Media content in France, Belgium and Romania.
The deal gives France-based 1633 Publishing exclusive on-portal mobile rights in the territories as well as off-portal cross promotion through its mags such as Playboy, QX, Newlook and Maximal.
Tim Clausen, Private’s VP of sales, said: “After implementing an aggressive distribution strategy in recent years, Private is now the most distributed adult brand on mobile to over 85 network operators in 36 countries.
Having reached this high level of proliferation on mobile our objective is now to maximize monetization of our mobile content distribution and drive incremental revenues with strategic partners such as 1633 Publishing.”
