May 26th, 2010 @ BAFTA, London
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
New Business Sales EMEA
Competitive Package
UK - London
Revamped unit will unveil a new consumer-facing brand in the US next year.
The new venture won’t reference either Jamba or Fox and will be pitched at a different demographic from the classic user of subscription-based personalisation products.
Mauro Montanaro, CEO of Fox Mobile Group, told ME: “The new brand will be based more on a ‘pull’ approach than the push marketing that you associate with subscription services.”
The move will add another layer to the reinvention of Jamba, which started earlier today with a major internal re-organisation in which all the firm’s B2B activity will be controlled by the new Fox Mobile Distribution unit.
Advertisement
