News
MoMac secures O2 imaging contract
Stuart O'Brien Oct 15 2008, 2:15pm
UK specialist to aggregate and manage downloads of wallpapers and animations on the O2 Active portal.
The service, powered by the GoDownload module of MoMac’s GoMedia publishing platform, will enable O2 customers to personalise graphics and animations, gift image content for others and create customised greetings.
O2 will also be using MoMac’s in-house mobile retail specialists to manage content sales and special offers in real time.
As part of the deal MoMac is aggregating all third party content from O2’s existing content partners, including Fonestarz, Disney, Sharp Cards and Mobile Streams.
Sham Careem, MD of MoMac, UK said: “Wallpapers, animations and graphics still form an important staple of mobile downloads in the UK. To keep this market fresh, it is imperative to keep offering users fresh products, concepts and content. We will be offering the user an unprecedented level of customisation, allowing them to personalise their wallpapers, animations, themes and greetings cards, as well as providing a full range of premium branded content.”
